A total of 459 IEC materials were collected from 43 national and international organizations. After multi-stage screening and scoring (using CRAAP and SMOG tools), 64 high-quality materials were approved and published on the ICCI website.

Impact

• Built a verified resource library for India.
• Increased accessibility to multilingual content.
• Supports early diagnosis, myth-busting, infection control, survivorship, and more.
• Empowers families, healthcare teams, and NGOs with credible tools.

ICCI now has verified and branded accounts across platforms:

• Instagram: @indiachildcancer
• Facebook: India Child Cancer
• LinkedIn: Indian Childhood Cancer Initiative
• X (Twitter): @ICCIchildcancer

A unified social media strategy and content calendar have been developed.

• Expands ICCI’s visibility and credibility.
• Strengthens public awareness of symptoms, early diagnosis, and access pathways.
• Builds a unified national narrative on childhood cancer.

Seven new India-specific patient information videos are being produced to fill key content gaps.

The video shoot was successfully completed at Tata Memorial Hospital and St. Jude India ChildCare Centres on 8–9 October 2025.

The project is now in editing and post-production, with the first draft expected by 10 November 2025.

Expected Impact

These videos will provide accessible, culturally relevant education to families and will be integrated across the ICCI website and social media.

A full evaluation of ICCI’s website is underway in partnership with PatientsEngage.

An initial consultation with Taskforce members helped identify:

• Key audience categories
• Website goals and scope
• Consensus that the ICCI website should function as a directory and signposting platform, not a bulk content creator.

Expected Impact

A more user-centered, inclusive, and accessible platform aligned with the needs of patients, caregivers, professionals, and policymakers.

Context

The Taskforce aims to make childhood cancer information accessible, credible, and centralized, ensuring families and frontline professionals can find what they need in one place.

This includes verified IEC materials, functional website navigation, India-specific videos, and aligned digital communication.

Purpose

• To develop and curate high-quality educational materials on childhood cancer.
• To maintain a one-stop web portal hosting verified information and ICCI-generated resources.
• To facilitate awareness and advocacy through unified calendars, social media, and digital tools.
• To improve health literacy and early diagnosis through accessible digital content.

Status / Next Steps

• Continue improving website structure through the Website 1.1 update and upcoming Website 2.0 roadmap.
• Finalize and publish patient information videos.
• Expand IEC repository with new verified submissions.
• Finalize and publish the unified content calendar.
• Strengthen the visibility and impact of ICCI’s new social media platforms.
• Conduct further consultations with stakeholders to improve web usability and accessibility.